April 23, 2024
Adobe’s only announcement at NAB this year was the tease for multiple AI-enhanced tools coming to Premiere Pro, namely features integrating OpenAI Sora, Runway Gen 2, and Pikalabs, as well as Firefly video. Unfortunately, we’re lacking specifics on aspects of the release date and details on effects for other Adobe Video & Motion apps, but we can gather some hints.
In addition, at MAX London, Adobe debuted their Firefly Image 3 Foundation Model, which should deliver more photorealistic output with greater detail and accuracy in a new Photoshop Beta with new gen AI features like Generate Image and Generative Fill with Reference Image.
For a long time After Effects users, this seems more of the same, since there are many hungry AI-starved apps to feed! Yet it’s a bit of a let down to realize that advanced development for Premiere Pro seems to have priority over After Effects. Still, Firefly video is expected by the end of the year, with commercial-safe content with embedded credentials.
Perhaps the emphasis on Premiere might help slow users switching to the less expensive DaVinci Resolve, unless they too integrate 3rd party AI tools. A new hope might be the mention a “massive investment in 3D” for After Effects, without further hints.
Video channels discussing AI in Premiere Pro all have something unique to say, despite all commenting on the same short preview.
Theoretically Media introduced the new Premiere AI features in Adobe Just Changed The Game! Sora, Gen-2 & Pika in Premiere?!
He followed up with I Talked To Adobe About Sora, Gen-2, Pika, and the Future of After Effects, which as other news too. Apparently the level of granularity and control in Adobe video products is not yet determined, but that should improve in development. Advanced development for Premiere Pro seems to have priority over After Effects.
Also introducing Google Vids, The AI Advantage makes points stressing Adobe’s integration with other services in Adobe Surprises Everyone By Partnering With OpenAI. He also stressed that stability might also be a wise investment for the Premiere team!
In Adobe’s NEW AI Video Features are AMAZING! (Let’s Recreate Them), Curious Refuge has a few chapters on the NAB announcement. The new Microsoft tool looks like it might work better than the Adobe result for extending and animating a clip, and Curious Refuge says you can just use Runway instead in some cases for better quality.
Frame.io featured The New Premiere Pro AI Tools I’ll Definitely Be Using by Chris Salters, a general text on old and beta AI features. Elsewhere Chris posted Curious Refuge AI Filmmaking Course: Reviewed.
Digital Cinema Society has an interview with Adobe on basics, but adds a few new details, like the release of Firefly video by the end of the year. See ADOBE – Integration of AI – Jason Druss – NAB 2024.
Also good is Kenny McMillan of ProVideo Coalition with Adobe’s Jason Druss on new features in Adobe Premiere, After Effects, Frame.io, and more! See
From the NAB Show Floor | Adobe. NAB news was almost nonexistent for AE. It seems (starting here at 10:45) there will be there a general audience release in early May. It was also said that Adobe would be making a “massive investment in 3D” (we’ve already seen some in beta), but nothing about AI integration.
There’s also videos on the new Firefly 3 beta, mostly from AI and tech tube channels. It’s logical to assume that we might see some of this in the official release of Firefly for Video by the end of the year.
Theoretically Media discussed a Massive Adobe Firefly & Photoshop AI Update!
photoshopCAFE looked at Massive Photoshop AI UPDATES, all new features.
TheUnlockr took a break from mobile-oriented reviews for How to Use Adobe Firefly 3 (& Why It’s the Only AI Image Generator You Should Use).
MattVidPro AI sees Firefly 3 as an in-painting option but not a top choice among AI tools; see Digging Up Recent Overlookead AI News! His views need better support; another consideration is that Firefly 3 output is 100% commercial safe!
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